Calla Shoes Wins Channel 4 TV Ad Competition & Features in The Industry and Forbes!

We're delighted to share that Calla Shoes has been named one of the winners of Channel 4's Small Business, Big Break competition, securing a share of a £300,000 TV advertising package and expert marketing support. This incredible achievement was highlighted in The Industry magazine.

Our win comes hot off the heels of a Forbes feature where our founder Jennifer Bailey was recognized for scaling a purpose-driven brand from a deeply personal mission.

Why This Moment Matters

With the national reach of our upcoming TV advert and the credibility that comes with editorial attention, Calla is poised to reach more women than ever before - women who, like us, believe they should never choose between comfort and style.

A Word from Our Founder, Jennifer Bailey

"Winning the Channel 4 competition has been nothing short of life-changing. It's rare for a small business to earn its way onto national TV - and even rarer that the story behind our brand resonates so deeply. We are beyond thrilled to have this platform to tell our mission out loud - and see our shoes live on screens across the UK. Thank you to everyone who helped make this happen."

What's Next for Calla Shoes

Our TV ad will air nationally in the near future, and we're excited to share it alongside the launch of our upcoming collections. Be sure to keep an eye on our channels - you might just catch us on your screen soon!