2017 was quite a good year at Calla Shoes in terms of mentions on the press. It was the year in which, not just Calla Shoes’ story got the chance to be shared, but also the year we received a massive investment from the British Design Fund. We’re so glad our shoes are getting some public recognition and that our customers are increasingly satisfied.
In early June, Daily Mail published a story featuring entrepreneurs’ answers to their conditions and daily struggles. Our CEO, Jennifer Bailey, was one of them: in the article, Jenni shares her struggle with bunions over time, how she came up with the idea for the business and how she developed it. The shoes were also reviewed by a College of Podiatry expert and – spoiler alert – they matched the expectations! You can read it in full here.
Later on that month, Jenni also shared her story to NetDoctor, a credible health and wellbeing website run by healthcare professionals, this time a bit more in-depth. The report also describes how our shoes are designed, and explanations and recommendations for people suffering from bunions. Check here to go through the article.
The last one comes from business news website UMi. They covered the backing investment from the British Design Fund received by Calla Shoes. In the article, it’s also explained what the money will be invested in, and Jennifer’s statement about the firm’s marketing strategy and what this investment means for her and the business. CEO of the British Design Fund Damon Bonser’s testimony is also feature. Mr Bonser emphasises Jennifer’s expertise in marketing and Calla’s direct-to-customer specialisation. Read more here.
Overall, this mentions make us so proud and motivates us to keep working to deliver to you the best comfort and style in bunions footwear, and we hope to get even more mentions next year – fingers crossed!
Have you seen any of these articles over the year? Let us know in the comments section below.