10 Questions with Afternoontea.co.uk

Calla Shoes has collaborated with five amazing brands in order to spread a little happiness with a fantastic giveaway. Afternoontea.co.uk is just one of the brands involved, so let's get to know them with this 10 Questions Q&A with Managing Director Keith! 

What does Afternoontea.co.uk do?

"AfternoonTea.co.uk is a ‘one stop shop’ for all things Afternoon Tea. Our website features over 800 venues across the country, from famous 5-star hotels to cosy tea shops; castles to high street restaurants. You can book online for free and get instant confirmation by email."

What does a traditional afternoon tea include?

"There are no set rules about the content of a traditional Afternoon Tea menu, but it usually consists of sandwiches and a variety of sweet items. A typical menu might read:

  • A selection of freshly prepared finger sandwiches
  • Warm scones with clotted cream and preserves
  • A variety of home made cakes and pastries
  • Your choice from a range of teas

The classic selection of sandwiches served with Afternoon Tea includes:

  • cucumber;
  • egg mayonnaise with cress;
  • smoked salmon with cream cheese;
  • Coronation chicken;
  • Ham and mustard."

What are themed afternoon teas? Can you give us some examples?

"A themed afternoon tea is one where the food and even the crockery, menu design and drinks, are based around a specific subject, concept or ingredient.

Examples include the long running Mad Hatter’s Afternoon Tea at Sanderson London, where elements of the Alice in Wonderland story are incorporated in all aspects of the experience.

afternoontea.co.uk themed afternoon tea q&a

Mad Hatter's Afternoon Tea at the Sanderson London

Rosewood London have an ‘Art Afternoon Tea’, which they change periodically to feature cakes and pastries based around the works of different artists, often in conjunction with an exhibition – currently Picasso, previously Antony Gormley and even Banksy."

art afternoon tea picasso afternoontea.co.uk themed afternoon tea

afternoontea.co.uk q&a art themed afternoon tea

Picasso art Afternoon Tea at the Rosewood

What are the Afternoon Tea Awards? What was the best spot for afternoon tea in the UK in 2019?

"The Afternoon Tea Awards were established to recognise the best in Afternoon Tea service and creativity. We have team of independent, expert judges, who visit each venue incognito to look at all aspects of the afternoon tea experience, from arrival to departure, with a strong focus on the food, tea and service. In 2019 the ‘Best Traditional Afternoon Tea’ was awarded to The Savoy, ‘Best Contemporary Afternoon Tea’ to Cadogan's by Adam Handling and ‘Best Themed Afternoon Tea’ to Pret-A-Portea at The Berkeley."

afternoontea.co.uk best afternoon tea the savoy

'Best Traditional Afternoon Tea' at The Savoy

Do you do gift vouchers? What makes afternoon gift vouchers such a good gift?

"We have Afternoon Tea gift vouchers available for hundreds of venues across the UK. They make a perfect gift because they are valid for up to 12 months and there are vouchers that can be used at a range of venues, so the recipient can choose where they want to go."

Who would you recommend afternoon tea to?

Most people go for afternoon tea to celebrate a special occasion; a birthday, anniversary, baby shower, hen party or even a small wedding. Over the last few years more restaurants have started to offer afternoon tea, so we’ve seen an increase in more spontaneous afternoon teas, such as while out on a shopping trip.

Sweet or savoury, what's your favourite part of afternoon tea?

I prefer the savoury items and will also say ‘yes’ when offered another plate of sandwiches!

What's your favourite thing about your job?

I enjoy getting out of the office to meet up with the people we work with in the hotels and restaurants - it’s always nice to put a face to a name. I love the passion they have for their job and the pleasure they get from providing exceptional service to their customers.  

Big question: What's the right way to eat a scone?

Always cream first then the jam. The clotted cream is so thick, like butter, so spread that first and then place a spoonful of jam on the top.

Do you have any tips on what to look out for when booking an afternoon tea?

There are afternoon teas to suit all tastes and pockets. Think about what is important to you and your partner or group – something traditional or contemporary? In the city or the countryside? Seated in the lounge or in a private room? £20 per person or £70 per person? There are lots of things to consider, but whatever the venue or budget your afternoon tea should always be an enjoyable experience.

Don't forget to enter our big brand giveaway, to be in with a chance of winning a luxury multi-venue afternoon tea voucher for 2, a pair of Calla shoes, and lots more.

Head to Facebook or Instagram now to enter!



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GIVEAWAY TIME🤩⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We want to spread a little happiness, and we feel that now is a great time to highlight and support other small brands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They all have their own amazing stories, and fabulous products and services that we’re sure you’ll love.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s important to keep spirits high, and so Calla has partnered with LUXTRA, The London Chocolate Company, Twoodle Co, and Afternoontea.co.uk, to create the ultimate spirit-lifting prize bundle, to give away to one lucky winner. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The prize includes:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👝Vegan clutch bag and card holder ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🍫4 boxes of signature chocolates⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👠1 pair of Calla shoes (you choose which pair!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🕯️A large 3-wick scented candle⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ☕A luxury multivenue afternoon tea voucher for 2 (to be redeemed at a more suitable time)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To be in with a chance of winning…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. You must follow ALL brands involved (this will be checked): @twoodleco @luxtralondon @londonchocolatecompany @afternoonteauk and @callashoesuk⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. 1 like = 1 entry⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Tag a friend in the comments = 1 entry⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Bonus entry = share the post to your story and tag all 5 brands!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For extra entries, head over to our Facebook!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ends 17th April 2020 12pm GMT. Good luck!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #giveaway #competition #win #shoes #prize #winner #free #chocolate #candle #bag #vegan #sustainable #bunions #afternoontea #collaboration #sme #entrepreneur #startup

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